The Fashion 2.0 Social Media winners

 In the fashion world, everyone is trying to be a social media star, but just who are the award winners leading the way?Fashion-2.0-awards-photo

The Fashion 2.0 Awards are the first industry-recognized distinction honoring the most innovative fashion brands for their outstanding achievements and communication strategies across a variety of digital media channels. The awards look at fashion brands who “embraced online technology and social media in the past year”

Also known as the “Digital Oscars,” hosts Simon Doonan and Robert Verdi, presented Diane von Furstenberg, Gilt Groupe, and Anthropologie some of the top awards of the night for their Twitter, Pinterest, videos, and more. Marc Jacobs andSaks Fifth Avenue took two honors each, and DKNY was named “Best Twitter” for the fourth year running.

Rent the Runway founders Jennifer Hyman and Jenny Fleiss were presented with the second annual Fashion 2.0 Visionary Award in acknowledgement of their achievements in disrupting the retail industry and democratising luxury fashion.

I think it is really important to recognise brands and their digital efforts over the year, but one thing that seems to strike me is that really is not enough of looking at the businesses who do not have the budgets of these huge corps. For instance, I think it is the businesses who do not have the millions to plough into digital, but still succeeding that should be applauded, instead of just looking at the usual contenders. What do you think?

Never the less, the winners of the Fashion 2.0 Awards were :

Best Twitter

Best Facebook
Winner: Marc Jacobs
Bergdorf Goodman
Oscar de la Renta
Ralph Lauren

Best Pinterest
Winner:  Anthropologie
Bergdorf Goodman
Kate Spade
Oscar de la Renta
Peter Som

Best Blog by a Fashion Brand
Winner: Saks POV
58/5th – Bergdorf Goodman
J.Crew, Hello World!
World of Marc Jacobs

Best Website
Winner: Saks Fifth Avenue
Marc Jacobs 
Oscar de la Renta

Best Mobile App
Winner: Gilt on the Go
Donna Karan
Gucci Style
Ralph Lauren

Best Online Video
Winner: DVF [through Glass]
Disney and Barneys New York Present ELECTRIC HOLIDAY
L’Odyssée de Cartier
PRADA presents “A THERAPY”
Rebecca Minkoff cover of Call Me Maybe with Hilary Rhoda and the Man Repeller

Best Fashion Startup
Winner: Of A Kind

Top Innovator
Winner: Marc Jacobs
Bergdorf Goodman
Kate Spade

Visionary Award
Rent the Runway