Georgia May Jagger and Pixie Geldof for Fashion Targets Breast Cancer 2012

Something I feel very passionate about is the Fashion Targets Breast Cancer campaign, which this year is fronted by it-girls  Georgia May Jagger and Pixie Geldof.

Now it’s 16 year (can you believe it), FTBC was created by Ralph Lauren in 1994, in order to get more people in the industry behind this cause. I have known/know people going through this horrible disease, so want to help spread the word as much as possible. I mean 1 in 8 women get diagnosed with it.

Since then some of the fashion world’s biggest names, including Naomi CampbellClaudia SchifferJerry HallKate MossElle Macpherson ,Twiggy &Kylie Minogue have all fronted the campaign, and the annual posters, shot by big name photographers and featuring the iconic FTBC ‘target’ logo, have become a regular fixture in they fashion calendar.

There’s also a whole host of shops such as River Island, Topshop and more who have got involved, selling bespoke designs for the FTBC – with a huge minimum of 30% of sales going towards Breakthrough Breast Cancer.

Some of my favourites include:

1) Coast Natasha dress, RRP £150

This is a foxy little number isn’t it? Rather Jessica Rabbit stylee, and I like it!

2) M&S Hat, RRP £19.50

I’m all over this for summer. Such a cute variation on the hat whilst on a beach. I can also picture riding down country lanes on a Pashley wearing this.

3) Daisy Sterling Silver Bracelet, RRP £58

A simple but effective way of showing your support, this is such a pretty charm. It would go with everything too!

Have a look at the rest of things on sale and show fashion really can help to save lives.