How to make Facebook Timeline work for your blog:

Most of us have a page on Facebook for our blogs right? Well in the next month, all of the pages, like with our personal pages on Facebook, are going to change as Timeline approaches. Here are some of the things you can do to prepare:

The Timeline profile itself is similar to the consumer version – with a vertical content timeline and a large image at the top of the page.

Self-expression: That’s what blogging’s about right? Well now like personal pages, with the big picture in the background (a 851 x 315 pixel banner to be exact) – you can really use this to communicate what your blog is about. Your landing page will die, but you’re not going to need it anymore.

‘Pin’ specific posts to the top of your page: Is there a post you’re linking through to on your blog that you want people to pay attention to? Well good news, you can ‘pin’ this to the top of the page, meaning readers will have to pay attention to it. This also means that things will no longer have to get lost on your wall. Brilliant for click through stats!

Work on your page before unveiling it: In a clever move, Facebook has allowed you to work on your page and keep it in preview mode (between now and the 30th March), meaning no one else has to see it. You can test out different layouts, meaning that you can see what’s working for brands and incorporate that into your own page. Preview it here.

Show off your images: As bloggers, we’re all about image. Well that’s a good thing with Timeline, as if a post has a picture, it’s more likely to stay on someone’s Newsfeed. Having an image makes a post ‘sticky’, meaning people are more likely to engage with it.

Analyse: Facebook analytics will be rolled out for pages, meaning you can see exactly how people are responding to your updates. This way you can see which posts were more popular and respond accordingly perhaps by using a similar post length, or type of language. Real time results will include People Talking About This, and Page post metrics including Reach (Organic, Paid, Viral) and Engaged Users.

Users can now send you a private message: This is more for brand pages, but in the past, users had to post on your wall if they didn’t like something. Now they can message you directly, as the admin of the page – meaning communications becomes cleaner. This also means you can have more of a personal relationship with your readership.

Tell a story and show off your milestones: what this means is that you can share key events with your followers, such as fashion week coverage and links to this, or perhaps to when your blog was created, when it was two years old etc. It helps to make it more accessible to your readers.

Listen/play/wear/watch: It’s not just about ‘liking’ something now. There are now going to be customisable actions such as ‘listening’, ‘watching’ etc. This is going to make interaction with your followers much more three-dimensional.

Did you find this useful? Are you looking forward to Timeline for your blog page? Would love to hear your comments.