Fashion blogger takes on Tesco after it used her face on a jumper:

Wow, big cooperations seem to have no issue using people’s photos on things do they? Well that’s all going to stop soon if Nicola Kirkbride has anything to do with it.

The 22 year old fashion blogger and student discovered Tesco was using her face, and although flattered clearly states on her blog that all photos belong to her.

The photo Tesco used illegally
The photo Tesco used illegally

That did not stop Tesco using her photo. What would it have taken them really to ask her permission? Or to pay her? It’s a global entity, it would have been peanuts to pay her. Nicola found out because someone tweeted her, letting her know. The power of social media huh?

The jumper on sale in Tesco
The jumper on sale in Tesco


Nicola is in touch with Tesco at the moment, so watch this space for the outcome. Let’s hope she sees some money!

Have you had this happen to you? What do you think about the situation?

 Photos taken from Hemedia.


  • Natasha

    This is ridiculous. Good luck to her!

    • SarahBetty

      I’m with you all the way Natasha! Thanks for the comment x

  • Aimee

    I’ve heard this happen a few times and it freaks me out! If anyone ever did that with my photo’s i’d been suing their asses!

    • SarahBetty

      Totally, it’s really not right is it?? There should be some sort of legal act now that means bloggers can do this! Thanks for commenting x

  • Abi

    Exactly. Good luck to her!

    • SarahBetty

      Thanks for the comment Abi. I know, I really hope she gets something from it. It’s so wrong!

  • Charis

    That’s absolutely ridiculous! How on earth did they think they would get away with it? Whoever made the decision to steal Nicola’s image & market it should be fired.

  • Marzena –

    surely they knew they can’t use is but were hoping no one will recognise…??pfff…

  • blog shopping

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