Yesterday I tuned into the International Fashion Blogger’s conference at Milk Studios in NYC. I went to the London version last year and found it very useful. There were some blogging and social media luminaries there including Bryan Boy and DKNY PR Girl.
Here are five key things I learnt about blogging:
1) Organisation: It’s not just passion you need to be a good blogger, it helps to be organised too. This is something I lack. Some of the bloggers on the panelist that day said they have editorial calendars, which takes me back to being a journalist. But I suppose in some ways this is like a publication, so having a plan around events happening throughout the year will help me to be organised.
2) Media Kit: Okay so we all have heard this term being thrown about, but what does it mean? It’s basically a PDF of who you are, what your blog does, who your audience is and what stats you have. It can be anything from one, to five pages, but I recommend not having more than two. Otherwise everything else may appear to be superfluous. It’s great if you want to work with brands and advertisers.
There were also the other typical conversations about brands working with bloggers – things I think have been discussed to death. But there were some really key things I learnt, so I wanted to share them with you. You can look over the tweets yourself with the hashtag #IFBcon.
Did you tune in? What would you add to my top 5 tips?