|Backstage at the Stella McCartney spring/summer 2011 show © GoRunway/Indigital|
Once again Vogue is breaking the mould in the fashion world. It recently did this with Fashion’s Night Out, then the online version Fashion’s Night In and now – Online Fashion Week.
Like Fashion’s Night Out and Fashion’s Night In, the name of the game is to raise money for charity – an admirable cause indeed.It will focus around Christmas and helping you with your Christmas shopping and Vogue is already in contact with retailers to discuss now! There will also be never-seen-before content and one-off collections.
How exciting. Which retailers do you want to see get involved?
I think ASOS and Topshop are obvious. Maybe some of the smaller boutiques?